Play by Gadsme: a poster on the virtual wall

Millions of people spend their evenings in racing games, football sims and open cities, so the scenery itself becomes a place for a campaign. Creatives are shown on surfaces the designers already planned that fits the style of the title it appears in.

Advertisers in drinks, sport, tech and retail have tested it, with reporting on views, time on screen and reach.

The full picture of the Play by Gadsme offer is on gadsme.com.